Select a location from above to display BDMs
Contact a BDM
Manager, B2B Solutions
Jason Provencher Phone: 403.472.7340 Toll Free: 1.888.472.7340 Fax: 403.718.3042 jprovencher@bridgewaterbank.ca
British Columbia
Yvonne Futter Phone: 604.506.7114 Toll Free: 1.866.867.1777 Fax: 403.718.3042 yfutter@bridgewaterbank.ca
Edmonton, central & northern Alberta
Laura Cook Phone: 587.341.4160 Toll Free: 1.844.430.4846 lcook@bridgewaterbank.ca
Ontario north, central & Niagara region
Matt Royston Phone: 705.730.9387 Toll Free: 1.855.730.9387 mroyston@bridgewaterbank.ca
Select a location from above to display BDMs
Contact a BDM
Manager, B2B Solutions
Jason Provencher
Phone: 403.472.7340
Toll Free: 1.888.472.7340
Fax: 403.718.3042
jprovencher@bridgewaterbank.ca
British Columbia
Yvonne Futter
Phone: 604.506.7114
Toll Free: 1.866.867.1777
Fax: 403.718.3042
yfutter@bridgewaterbank.ca
Edmonton, central & northern Alberta
Laura Cook
Phone: 587.341.4160
Toll Free: 1.844.430.4846
lcook@bridgewaterbank.ca
Ontario north, central & Niagara region
Matt Royston
Phone: 705.730.9387
Toll Free: 1.855.730.9387
mroyston@bridgewaterbank.ca

Strengthen client emails using ‘Active Voice’

With technology at the forefront of everything we do these days, a lot of your communication is probably via email. But are your emails as direct and concise as you’d like them to be?

Have a read for a quick grammar lesson in active versus passive voice in order to strengthen your writing skills. Effective emails will help get your messages read and acted upon so you get the results you want.

In grammar, voice refers to the form of the verb that is used in the sentence. The terms active or passive voice indicate whether the subject of a sentence performs the action or receives the action.

Example:

In passive voice, the subject is the receiver of the action.

The forms were completed by Jack.

In active voice, the subject performs the action.

Jack completed the forms.

 

Passive voice tends to weaken your writing by making your sentences appear wordy, confusing or overly cautious. On the other hand, active voice produces strong writing by making your sentences appear direct, concise and confident. Put simply, active voice tells you who is doing what.

Example:

Instead of “The documents were submitted by my colleague last week” try writing “My colleague submitted the documents last week”.

 

Next time you’re drafting an email to your client or colleague, have a quick review of what you’ve written and make sure you’re staying active – which also means you’re being direct, concise and confident! It might helps those forms get completed or those documents get reviewed a little quicker.

Check out more examples of active vs passive voice to help you get the hang of clear writing.

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