The importance of an alternative lender

In today’s rapidly evolving market, having a diverse lending toolkit is essential for mortgage brokers. As the demand for alternative lending solutions continues to grow, brokers who partner with an alternative lender can offer critical flexibility to clients who may not fit the traditional mold. Here’s why having an alternative lending partner is more important than ever. 

The growing importance of alternative lending
The mortgage landscape is shifting. Alternative lending is no longer a niche; it’s a key part of the solution for many Canadians. From self-employed individuals with fluctuating incomes to families navigating tighter traditional lending criteria, more clients are finding the answers they need on the B side. By partnering with an alternative lender, you can:

• Help clients who might not otherwise qualify to refinance or purchase a home.

• Offer solutions tailored to self-employed clients, New Canadians, or those with credit challenges.

• Expand your reach and provide personalized service to meet diverse financial needs.

Bridgewater Bank’s Director, National Sales, Steve Leishman, puts it best:
“Alternative lending is about creating opportunities for home ownership and wealth creation, where traditional solutions may not suffice. Brokers who embrace this approach are not just meeting a need—they’re building stronger relationships with clients and growing their business.”

Many clients are finding themselves unable to qualify for traditional financing—that’s where alternative lending comes in.

Why Bridgewater Bank would make a great partner.
Bridgewater Bank is proud to be a trusted alternative lending partner for brokers across the country. Here’s how we can support you: 

• Flexible mortgage solutions: From self-employed clients to burgeoning landlords, to those with credit challenges, our extensive product suite helps you find the right solution for every client.

• Personalized service: Our expert Business Development Managers (BDMs) provide hands-on support to help you navigate deals and close successfully.

• Extensive lending areas: From East to West, we lend in over 700 areas across Canada.

• Expertise: We understand the housing market and can tailor solutions to fit your clients territories specific challenges and opportunities.

As alternative lending continues to grow in relevance, it’s time to ensure you’re equipped to serve the clients who need it most. Partnering with an experienced alternative lender like Bridgewater Bank can make all the difference.
Reach out to learn more about how we can help you provide your clients with flexible, tailored solutions.